Every PR disaster started with a post that looked perfectly fine.
Plumberry checks your content against today's news, sensitive dates and social trends — one click before you hit Publish.
No spam. One launch email and your early-access invite. That's it.
Free to start · No installation needed to try it · Works with LinkedIn, X, Facebook and your existing tools
We're flying higher than ever ✈️ Our biggest quarter yet — thank you to every passenger who chose us.
Regional aviation incident under investigation, officials confirm.
National news · 2h ago
The world changes faster than your content calendar.
Your post was approved two weeks ago. The context happened this morning.
"We're flying higher than ever ✈️"
That morning: an aviation accident makes national news.
A shiny new plastic bottle launch
That day: World No Plastic Day trends across your market.
A luxury fashion campaign
That week: #BoycottFastFashion is growing 40x on X.
None of these posts were badly written. All of them became headlines — for the wrong reason.
Three ways in. Same risk check every time.
Pick whatever fits your team — you can always add another way later.
Web workspace
Create a free account, paste your draft, get your risk score. No installation, works on any device — the fastest way to try it.
No installationBrowser extension
Install once, then check posts right where you write them — a button next to Publish in LinkedIn, X or Facebook.
Chrome · Safari · Edge · FirefoxAPI integration
Connect Plumberry to the tools you already use — your CMS, Buffer, Hootsuite or scheduler — and every post gets checked automatically before it goes out.
For teams with a publishing pipelineSame five-layer risk engine behind all three. Your security team, your call.
We're flying higher than ever ✈️ Our biggest quarter yet — thank you to every passenger who chose us.
- · Aviation incident this morning
- · Celebratory tone vs public mood
Grateful to every passenger who trusts us. Full statement on today's news →
◆ Not just social media: Plumberry reads any text field on the web — from your CMS to your newsletter editor.
Five layers between your brand and a backlash.
Live news context
Wars, tragedies, layoffs, scandals — refreshed several times a day, tuned to your country and industry.
Sensitive dates & culture
Memorial days, national mourning, ecological days, religious sensitivities.
Social outrage signals
Rapidly growing boycotts, hashtags and negative narratives — before they peak.
Historical PR failures
Our AI learned from hundreds of famous brand fails and flags posts that repeat their patterns.
Tone analysis
Celebratory, humorous or provocative tone is checked against the mood of the day.
Know the risk before the internet does.
- • Aviation incident in national news today
- • Celebratory tone vs somber public mood
We're flying higher than ever ✈️ Our biggest quarter yet — thank you to every passenger who chose us.
Grateful to every passenger who trusts us. Our thoughts are with those affected by today's news.
Risk Score
A clear 1–10 score. No guesswork, no gut feeling.
Why it's risky
Plain-language explanations: which context your post collides with, and how badly.
Flagged phrases
The exact words that raise the risk — underlined right in your text.
Suggested rewrite
A safer draft of your post, ready to use or edit.
Better timing
Sometimes the text is fine and the date is not. We'll tell you when to post instead.
Built for teams where one bad post makes the news.
"I'm personally accountable for every post my team publishes. I can't read the whole internet every morning."
"We publish daily across five channels. Nobody re-checks the context on the day a post goes out."
"One insensitive campaign can cost us a client — and our own reputation."
The higher your visibility, the higher the price of a single mistake.
It happened to the biggest brands. It doesn't have to happen to yours.
A global beverage brand turns a protest movement into an ad. Pulled within 24 hours.
A luxury fashion house's campaign imagery sparks worldwide outrage. Months of apologies.
An airline posts a cheerful update hours after an incident. Screenshots outlive the deletion.
Our AI studied hundreds of cases like these. When your post repeats their pattern — in tone, timing or wording — you'll know before you publish.
Launching soon. Be among the first to check Plumberry.
Leave your email — we'll invite you to early access with founding-member perks.
No spam. One launch email and your early-access invite. That's it.