Most reputational crises started with a post that looked “normal” on the surface.
Filtrum checks your content against today's news, sensitive dates and social trends — one click before you hit Publish.
No spam. Just your Early Access invitation and launch updates.
Free to start · No installation needed to try it
We're flying higher than ever ✈️ Our biggest quarter yet — thank you to every passenger who chose us.
Regional aviation incident under investigation, officials confirm.
National news · 2h ago
The world changes faster than your content calendar.
Your post was approved two weeks ago. The context happened this morning.
"We're flying higher than ever ✈️"
Аn aviation accident makes national news.
A shiny new plastic bottle launch
World No Plastic Day trends across your market.
A luxury fashion campaign
#BoycottFastFashion is growing 40x on X.
None of these posts were badly written. All of them became headlines — for the wrong reason.
Three ways to start. Same risk check every time.
Pick whatever fits your team.
Web workspace
Create a free account, paste your draft, get your risk score. No installation, works on any device — the fastest way to try.
Nothing to installBrowser extension
Install once, then check posts right where you write them — a button next to Publish in LinkedIn, X or Facebook.
Chrome · Safari · Edge · FirefoxAPI integration
Connect Filtrum to the tools you already use — your CMS, Buffer, Hootsuite or scheduler — and every post gets checked automatically before it goes out.
Integrates with your platformSame five-layer risk engine behind all three. Your security team, your call.
We're flying higher than ever ✈️ Our biggest quarter yet — thank you to every passenger who chose us.
- · Aviation incident this morning
- · Celebratory tone vs public mood
Today is a hard day. Our condolences. This is a shared tragedy.
Five layers between your brand and a backlash.
Live news context
Tragedies, layoffs, scandals — refreshed several times a day, tuned to your country and industry.
Sensitive dates & culture
Memorial days, national mourning, ecological days, religious holidays.
Social outrage signals
Rapidly growing boycotts, hashtags and negative narratives — before they peak.
Historical PR failures
Our AI learned from hundreds of famous brand fails and flags posts that repeat their patterns.
DEI sensitivity
Diversity, equity and inclusion — language, stereotypes and blacklisted terms checked against current US and global norms.
Know the risk before the internet does.
- • Aviation incident in national news today
- • Celebratory tone vs somber public mood
We're flying higher than ever ✈️ Our biggest quarter yet — thank you to every passenger who chose us.
Grateful to every passenger who trusts us. Our thoughts are with those affected by today's news.
Risk Score
A clear 1–10 score. No guesswork, no gut feeling.
Why it's risky
Plain-language explanations: which context your post collides with, and how badly.
Flagged phrases
The exact words that raise the risk — underlined right in your text.
Better timing
Sometimes the text is fine and the date is not. We'll tell you when to post instead.
Built for teams where one unfortunate post makes the news.
"I'm personally accountable for every post my team publishes. I can't read the whole Internet every morning."
"We publish daily across five channels. Nobody re-checks the context on the day a post goes out."
"One insensitive campaign can cost us a client — and our own reputation."
The higher your visibility, the higher the price of a single mistake.
It happened to the biggest brands. It doesn't have to happen to yours.
A global beverage brand turns a protest movement into an ad. Pulled within 24 hours.
A luxury fashion house's campaign sparks worldwide outrage. Months of apologies.
An airline posts a cheerful update hours after an incident. Screenshots outlive the deletion.
When your post repeats their pattern — in tone, timing or wording — you'll know before you publish.
Launching soon. Be among the first teams to get early access to the platform.
Leave your work email, and we'll invite you to Early Access with 3 months of free access to the platform.
No spam. Just your Early Access invitation and launch updates.